Pedro
Pedro

AI-Powered Prospecting Platform

— What is Pedro?

Pedro is a GenAI-powered B2B prospecting platform that helps sales teams generate pipeline faster, with less complexity and more precision. It brings structure, intelligence, and execution into one streamlined experience, guiding reps step-by-step so they can focus on building meaningful connections with buyers.

— How it works

Built on your business

  • Industry
  • Buyer personas
  • Value propositions
  • Use cases & proof points
  • Messaging style & tone

Guided workflow

  • Account selection: targeted lists aligned to triggers and personas
  • Company & persona research: insights that drive relevance
  • Personalization: outreach (email, phone, LinkedIn guidance) built on best practices

Smart outreach

  • Tailored messaging
  • Follow-up strategy recommendations
  • Outreach structured to break through the noise

Execution & follow-through

  • Built-in follow-up (no extra tools)
  • Outreach tracking and next-step prompts
  • Call scripts, emails, and LinkedIn guidance
— The impact
Improved Qualified LeadsIncreased Prospecting EfficiencyStronger Pipeline QualityGreater PredictabilityHigher Rep ProductivityCompetitive Edge
— Built by proven expertise

Pedro is built from the expertise of Rana Salman, MBA, Ph.D., CEO of Salman Consulting, LLC, with nearly 20 years in global sales enablement and consulting. She is the author of the award-winning Sales Essentials (McGraw Hill), bringing proven methodologies and real-world insights into a platform sales teams can actually use.