Questions about Pedro

No. Pedro meets you where you are in your prospecting journey. You can follow the full guided workflow or jump into the specific areas where you need support.

Yes. Whether you need help building a target list, prioritizing leads, crafting outreach, or preparing for a meeting, Pedro is designed to support you at any stage.

Your organization's admin will complete the initial setup, including key inputs that power the experience. Once that's in place, you can log in and start prospecting right away with Pedro's guided workflow.

Pedro is built by sellers, for sellers, and designed to scale decades of real-world sales experience.

It's not a generic AI tool. We've embedded proven sales frameworks, methodologies, and practical know-how directly into the platform, so sellers aren't starting from scratch — they're guided by what actually works.

Pedro also meets organizations where they are. It can be used as a standalone prospecting solution or integrated into existing workflows, making it easy to adopt without disrupting how teams already operate.

This approach reflects how we've supported sales teams for over 20 years: practical, flexible, and focused on helping sellers execute with confidence.

No. Pedro goes far beyond content generation.

It guides sellers through the full prospecting workflow: from who to target, to how to prioritize, to what to say, when to say it, and how to follow up.

Behind the scenes, Pedro incorporates proven sales frameworks and real-world expertise, along with key inputs from your organization, to ensure outreach is relevant and positions you (and your solution) as valuable to the prospect, not just another message in their inbox.

Pedro combines AI with proven sales frameworks and inputs from your organization to generate tailored, relevant outreach.

Rather than relying on generic prompts, it guides sellers to incorporate the right context, messaging, and timing, so outreach feels intentional and aligned, not automated.

• User accounts and authentication data
• Chat conversations and AI interactions
• User feedback signals (upvotes/downvotes on AI responses)
• Document creations and edits
• Usage metrics and token consumption

It is stored in a Postgres database hosted on AWS (SOC 2 Type II compliant infrastructure). We partner with Generative Labs to support our platform.

All data is scoped to the user who created it and is only accessible to that user through the Pedro application.

Only the user themselves (via the UI) and a small number of admins with direct database access. No other customers, support staff, or third parties can see it.

A few layers:

1. Tenant isolation: All data is scoped by user ID, so one customer can never access another customer's data.
2. Encryption: Data is encrypted both in transit (TLS) and at rest (AES-256), including backups.
3. Secure credentials: Secrets, API keys and DB credentials are server-side only, never exposed to the browser.

Note: The list is sent to the Anthropic API to power the feature, but per Anthropic's commercial terms it's not used for training. Zero-data-retention is available for enterprise customers if that's a requirement.

We partner with Generative Labs, who bring deep expertise in secure infrastructure and data protection, to ensure these safeguards are properly implemented and maintained.

Pedro is designed to be simple and intuitive. As a seller, you can log in and start prospecting right away. Pedro guides you through the process step-by-step, helping you stay organized, track your activity, and develop tailored outreach along the way.

Typically, no. The experience is guided and intuitive, allowing sellers to get started quickly without formal training.

Pedro is designed for SDRs, Account Executives, and sales teams looking to build pipeline more effectively.